Pricing Guns & Label Guns

Pricing gun labels come in a variety of colors, sizes and styles. The most common labels have either 1, 2 or 3 lines of text, depending upon the pricing gun they are used in. The amount of text per label line varies by pricing label size as well as pricing gun manufacturer and model but generally ranges from between 5-14 characters of text per label line. The XL Pro 37-47 line of pricing guns, for example, can hold 14 characters of print per line, more than any other pricing gun model. 

There are numerous advantages to purchasing a 2 line pricing label over a 1 line model. The main reasons for purchasing a 2 line pricing label over a 1 line model include the ability to highlight price comparisons, provide additional information and feature store or company information.

Firstly, a 2 line pricing label offers the option of highlighting price comparisons. For example, a label can have one line showing an item’s regular price and a second showing the sale price.  A 2 line pricing label can also compare your store’s price with a competitor’s or feature special promotional prices alongside regular ones.

Secondly, the additional line of print on a 2 line pricing label offers the option of providing additional information. Generally, one line of label print is used to show price, but with a 2 line pricing label, information such as expiration dates and time stamps can also be featured.

Lastly, a two line pricing label can be used to feature store or company information. In this way, customers will be reminded of where they bought a particular item or have website information so that they can shop from your store online. As a rule, store or company information requires customizable pricing labels, which offer the option of letting you create the text you want to appear on your pricing label. Most major pricing gun and pricing label manufacturers, for example Monarch, XL Pro, Garvey and Towa, offer customizable pricing labels that are compatible with their pricing guns.

Remember, before you buy your pricing gun labels, check to make sure they are compatible with your pricing guns. If you decide that a 2 line pricing label is the right choice for you, make sure to buy a 2 line pricing gun so that you can take advantage of all the benefits they have to offer.